RE-FRESH
FRESHNESS AT THE HEART OF INNOVATION
The RE-FRESH theme refers to a new energy, drawing on industrial and technological renewal to better meet today’s climate challenges.
Biotechnology and artificial intelligence play a central role in regulating temperature, whether to cool down on hot days or boost a feeling of well-being. The search for freshness is redefining summer fantasy, with Nordic and icy landscapes where peacefulness and calm prevail. Silence and oxygen become paramount needs, while AI frees up time for expanded creativity.
Aesthetically, shades are inspired by water in all its forms – liquid, gas or solid. Color palettes fluctuate between transparent and opaque, with textures ranging from milky to organic, evoking purity and tranquility. The range of colors plays on sensations of freshness and purity, conveying a feeling of calm.
INVIGORATE WITH COLDNESS, SOFTEN WITH FRESHNESS
OUR ANSWER IS
FRESHLY WASHED
OUR ANSWER IS
